Proactive GBP Compliance to Prevent Suspensions

Why Compliance Matters

A suspended GBP means:

• Lost visibility in local search
• Decreased phone calls and website visits
• Revenue impact every day you’re invisible
• Time and cost to recover

Prevention is far more cost-effective than recovery. Our compliance support helps you identify and address risk factors before Google takes action.

What We Audit

Business Name Compliance

Google is strict about business names. We check for:

• Descriptors or taglines added to name
• Keywords stuffed into name
• Location information in name (when not part of legal name)
• Inconsistency with legal business registration

Category Selection

Wrong categories trigger suspensions. We verify:

• Primary category matches core business
• Secondary categories are appropriate
• No categories claimed that you don’t actually offer

Address and Service Area

Address issues are a leading suspension cause. We review:

• Address type (storefront vs. service area)
• Address verification status
• Service area consistency
• Virtual office or shared space red flags

Content and Media

Profile content can trigger quality flags. We check:

• Photos for policy compliance
• Business description accuracy
• Posts and updates
• Prohibited content

Citation Consistency

Inconsistent data across the web raises flags. We review:

• NAP consistency across major directories
• Website data matching GBP
• Third-party data sources

Account Structure

How you manage GBP matters. We assess:

• Number of profiles per account
• Access and permissions setup
• Activity patterns

Who Benefits Most

Post-Reinstatement Businesses

If you’ve just recovered from a suspension, compliance support is critical. Learn more about what to do after GBP reinstatement to ensure the issues that caused your suspension don’t recur.

High-Risk Categories

Some business types face more scrutiny:

• Service area businesses (plumbers, HVAC, etc.)
• Businesses with flexible addresses
• Categories prone to spam (locksmiths, towing, etc.)
• Franchise and multi-location businesses

Before Major Changes

Planning significant profile updates? Get compliant first:

• Address changes
• Business name updates
• Category modifications
• Ownership transfers

Our Compliance Process

Step 1: Comprehensive Audit

We review every aspect of your GBP for potential risk factors, comparing against Google’s published guidelines and our experience with thousands of suspensions.

Step 2: Risk Assessment

Not all issues carry equal weight. We prioritize findings by:

• Likelihood of triggering suspension
• Ease of remediation
• Business impact

Step 3: Actionable Recommendations

We provide specific guidance for each issue:

• What to change
• How to change it safely
• What to avoid
• Documentation needed

Step 4: Implementation Support

We can guide you through making changes or make them on your behalf, ensuring nothing triggers new problems in the process.

Compliance Checklist Preview

Here’s a sample of what we check:

• Business name matches legal registration exactly
• Primary category reflects core service
• Address is legitimate business location
• Service area is accurate and not overreaching
• Photos are original and policy-compliant
• Reviews show healthy engagement patterns
• Citations are consistent across platforms
• Account structure follows best practices

Get Your Compliance Audit

Don’t wait for a suspension to think about compliance. Proactive management protects your business from costly visibility loss.